Customer Lifetime Value Calculator
Estimate the lifetime value of an average customer — and, if you know your acquisition cost, whether your marketing pays for itself — from a few simple numbers.
Results are calculated privately in your browser. We store anonymous, aggregated scores (never your name, email or exact figures) to build wellness-industry benchmarks.
What lifetime value tells you
Customer lifetime value (CLV or LTV) is the total gross-margin value an average customer brings across their relationship with you. It turns one-off visit prices into the number that matters for growth decisions — how much a customer is worth, and therefore how much you can afford to spend to win one.
Who it's for
Any appointment-based wellness business — float centers, massage and recovery studios, cryotherapy, saunas and spas — especially those weighing how much to invest in marketing or memberships.
How we calculate it
LTV = value per active month × average lifespan × gross margin. Value per month = average booking value × visits per month. If you enter an acquisition cost, we also show LTV:CAC (a common target is 3×+) and how many months of margin it takes to pay it back. It's an estimate from averages and excludes taxes and fixed costs.
Customer Lifetime Value — FAQ
Is a higher LTV always better?
Higher is better, but the ratio to acquisition cost matters more. An LTV:CAC around 3× is a healthy benchmark; far above it can even mean you're under-investing in growth.
I don't know my gross margin — what do I enter?
Leave it at 100% for a revenue-based LTV. If you know your variable costs (staff, consumables, card fees), entering a margin gives a truer profit-based figure.
What counts as customer lifespan?
The average number of months a customer keeps returning before they lapse. Even a rough estimate from your regulars versus one-time visitors is useful.
Do you store my numbers?
The calculation runs in your browser; nothing is stored unless you ask us to email your results, in which case we save the inputs/result for a private link and your email as a lead, separate from any marketing consent.
Can FloatOS work this out from my real data?
Yes — the same engine can run on your actual booking, revenue and retention data inside FloatOS for a live LTV instead of an estimate.
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