Wellness Business Health Check
Answer a few questions about your center and get an instant health score across four areas — utilization, pricing, retention and marketing — with your biggest opportunities ranked.
Results are calculated privately in your browser. We store anonymous, aggregated scores (never your name, email or exact figures) to build wellness-industry benchmarks.
What the health check measures
It scores four fundamentals of an appointment-based wellness business — how full your calendar is (utilization), whether your pricing keeps pace (pricing & revenue), how much revenue recurs and returns (retention & memberships), and how well you attract and convince new customers (marketing & reputation) — then ranks where to focus.
Who it's for
Owners and managers of float centers, massage and recovery studios, cryotherapy, saunas, spas and similar businesses who want a fast, honest read on where they stand and what to fix first.
How the score works
Each area is scored 0–100 by a fixed rubric from your answers, then combined with weights (utilization and retention 30% each; pricing and marketing 20% each) into an overall score and an A–F grade. The lowest-scoring, highest-impact areas become your prioritised opportunities. It's an indicative self-assessment, not an audit.
Business Health Check — FAQ
How long does it take?
About two minutes — eight short questions across four steps.
How is the score calculated?
Each area is scored 0–100 from your answers using a fixed rubric, then weighted (utilization and retention 30% each, pricing and marketing 20% each) into an overall score and grade. It's deterministic — the same answers always give the same score.
I don't know my exact numbers — should I still do it?
Yes. Reasonable estimates give a useful read. You can refine occupancy with the Lost Revenue Calculator and retention with the Customer Lifetime Value Calculator.
Is this financial advice?
No — it's an indicative self-assessment to help you prioritise, not an audit or professional advice.
Do you store my answers?
The score is computed in your browser; nothing is stored unless you ask us to email your report, in which case we save your answers/score for a private link and your email as a lead, separate from marketing consent.
Related tools
Estimate how much bookable capacity sits unused — and the revenue possible at realistic occupancy targets.
Estimate what an average customer is worth over their whole relationship — and whether your acquisition spend pays off.
Find a membership price members love that still makes you money — with the break-even usage baked in.